Why do I post updates at 12:04 PM, EST?
Years ago, I discovered that by setting my alarm clock for times that didn’t end in 5 or 0, I could trick myself into waking up faster once I looked at the clock. For example, if I set it for 7:26 AM, I’d wake up and think, “Wow! It’s almost 7:30! I better get up!”, as opposed to setting it for 7:30, waking up, and thinking, “7:30, huh? I can sleep five more minutes.”
Anyway, long story short, I’ve been doing it so long I can’t deal with time in any capacity unless it ends in something other than 5 or 0.
Why do I score product placement?
Several reasons. The first is because I needed a fifth thing to score in order to keep the averaging simple. The second reason is because it helps me pay attention to the movies instead of just letting them run in the background. If I miss something pretty obvious, you guys would think, “Hey! He didn’t really watch this!” My reputation would be ruined! The third reason is because a lot of times, product placement allows corporations to have too much say in what goes on in the films, and I’m a big fan of artistic freedom.
How does the product placement score work?
As explained on the “How Scoring Works” page, in each category, a red score means that the film did poorly in that area. Since I hate product placement, a film would be considered “bad” in the product placement category if there is a lot of product placement in it, and “good” if there is none or only a little.
Why did I score one film harshly for something and not this other film that did the same thing?
Believe it or not, I’m human. Sometimes, my scores are partially influenced by how I’m feeling that day. Sometimes, something that doesn’t work in one film totally works in another. Most importantly, my opinions are just that. Opinions. I don’t claim to be an expert. I’m just a guy who likes to watch movies and write about them.
Why did I give this film a lower score than that film?
The scores I give in my reviews aren’t meant to be comparative. Each film starts out with a clean slate. I try to score each one individually, as though, at the time of my review, it is the only movie in existence. You can’t judge a crazy comedy against a serious drama. It doesn’t work.